oneworld and Lonely Planet offer travel tips for the iPod generation at New York and Stockholm03 June 2009
oneworld®, the leading quality airline alliance, is rolling out its popular Travel Stations for the first time outside Europe, with one of the award-winning units now installed in New York JFK, providing travel tips on-the-go for the iPod generation and specifically for business travelers. Another of the units is now in place at Stockholm Arlanda.
The Travel Stations were first unveiled in September at Amsterdam, Brussels and Milan Linate and Malpensa - quickly winning two leading awards for travel and marketing innovation.
They offer travellers guides, tips and advice, provided by the leading Lonely Planet travel information group, on some of the world's leading destinations in a unique and innovative format - all for free.
The highly engaging, interactive installations feature interactive, touch-screen technology similar to the Apple phone. Travelers can use them before boarding a flight, to access data - text and pictures - and then download useful information, including language guides and audio casts, to their own smartphones, laptops or other devices.
With tips and advice on where to sleep, what to eat, where to relax, what to see and how to do business, the Travel Stations offer an insider's view on 28 of the world's most popular destinations - all of which can be reached by flying oneworld member airlines. Information about the alliance, its airlines and their services is also included in the Travel Stations' databanks.
One of the units has now been activated in the American Airlines' Terminal 8N at New York JFK, close to gates 8 and 10, where it will be positioned for the next few months. The Stockholm one is in position in Arlanda Airport's Skycity area.
oneworld Commercial Director Filip Lemmens said: "The oneworld Travel Stations are aimed at building awareness of oneworld in some of our key target markets in a novel, interactive and interesting way. Their attractive and interactive design and the fantastic information provided by Lonely Planet reflect oneworld key virtues - the world-class quality of our airlines, the breadth of their networks and our determination to provide customers with great value and service, at the cutting edge of innovation. Our research has shown people find them useful, fun to use and that they enhances the perception customers have of the alliance."
Notes to editors:
- A video showing the Travel Stations in operation can be viewed at www.youtube.com/watch?v=JYvZDpVIaiA&feature=PlayList&p=7F19D487120E1A36&index=0
Print quality pictures of the Travel and Power Stations can be downloaded from www.oneworld.com/ow/news-and-information/gallery/list?categoryID=4&subCategoryID=28
oneworld brings together some of the best and biggest names in the airline business - American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév Hungarian Airlines, Qantas and Royal Jordanian, and around 20 affiliates including American Eagle, Dragonair, LAN Argentina, LAN Ecuador and LAN Peru. Mexicana and its affiliate Click Mexicana will join the alliance in 2009.
- Serve almost 700 airports in nearly 150 countries, with more than 9,000 daily departures.
- Offer nearly 550 airport lounges for premium customers.
- Carry some 320 million passengers a year.
- Employ 250,000 people.
- Operate almost 2,500 aircraft.
- Generate more than US$100 billion annual revenues.
It is the only alliance with any airlines based in Australia, South America or Asia's Middle East.
The alliance enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges. oneworld also offers more alliance fares than any of its competitors.
oneworld was voted the World's Leading Airline Alliance for the sixth year running in the latest (2008) World Travel Awards. It is the only winner of this award since it was introduced in 2003.